We’re a humble and happy umbrella of good beauty brands. We’re founded on the principle of doing everything others don’t do and we are changing the world of beauty based on this principle.
We started trading in 2013. Now we own and operate more than 10 brands in the beauty world. Some of these brands have already become leaders in their focused categories while some are still waiting impatiently to be born. We started with 1 product in 1 market. We now have a growing portfolio of more than 50 products in more than 15 markets.