$20,000 Business Sustainability - My Main Street

Government of Canada announces $15 million for My Main Street Program

My Main Street joined the Honourable Filomena Tassi, Minister responsible for FedDevOntario to announce a $15-million investment for the Canadian Urban Institute to continue the My Main Street program in 2024.

The investment supports the stabilization and revitalization of main streets and neighbourhoods that continue to attract people to southern Ontario’s communities. Since 2022, My Main Street has provided direct-to-business and community support on southern Ontario’s main streets, recognizing their vital role in Canada’s culture and economic prosperity. 

My Main Street will once again include the Community Activator stream, supporting 75 communities’ high-impact placemaking projects that seek to revitalize neighbourhoods and reimagine public spaces including main streets, downtown strips and plazas as vibrant and inclusive places that work for everyone.

The investment will include a new program stream entitled the Business Sustainability Program. This stream will provide non-repayable contributions up to $20,000 in direct-to-business funding to support productivity enhancements for up to 325 brick-and-mortar businesses located on main streets across southern Ontario. Funding will be made available to businesses that employ between 1 and 50 staff, have demonstrated revenue growth, and provide a business case on how the funding will strengthen their existing capacity and support their growth.

The programs will launch on February 15, 2024. Click here for more info!

“Today’s announcement from the federal government will provide needed supports directly to small businesses and the communities they operate in. The continued investment in My Main Street recognizes the importance of main streets as crucial to the economic resilience of towns and cities across southern Ontario.” — Mary W. Rowe, President and CEO, Canadian Urban Institute