Valentines Day Marketing: How to Connect with Your Customers
By: Digital Main Street
Valentine's Day is a great opportunity to show love and appreciation to the folks who support your business—and it can be beneficial to your bottom line, too.
These 5 tips will help you create personalized, eye-catching campaigns, so you can make the most of your Valentine's Day marketing.
1. Use audience data to figure out what your customers want.
Everyone wants to feel special on Valentine’s Day. Sending personalized content goes a long way in making people feel noticed.
The first step in sending a personal message is to know who your people are. Using Mailchimp as a CRM, you can take a close look at your audience and let the data we automatically collect inform your overview. We provide pre-built segments, which organize people based on information like where they live or if they have opened a campaign recently. If you have a paid account, you can use predicted demographics to speak to people based on their age and gender.
If you’ve got an e-commerce business, you can also take a look at search keywords being used across the web and figure out what people are looking for that’s in your own product inventory.
2. Take thematic photos that look professional.
This holiday evokes a lot of imagery, but Mailchimp’s Associate Art Director of Photography Lizzy Johnston recommends taking those tropes in a more creative direction.
“With Valentine's Day, it's all about emotion,” Lizzy says. “There are a lot of subtle ways to show emotion that aren’t kissing and hugging, such as a person interacting with an animal.”
If you’re trying to get great product shots, Lizzy offers some simple tricks that will make anyone’s photos look professional.
Less is more: use clean backgrounds and natural light.
Don’t clutter the image with too many props.
Bounce light into the image with a reflector or an 8x10 sheet of paper.
Use VSCO for a photo editing tool that’s “easy, fun, and intuitive.”
